HEOR & RWE in the Asia-Pacific region, Epidemiology, Publications
A well-rounded pharma/biotech professional with expertise in medical affairs, HEOR and real-world evidence (RWE) in the United States as well as the Asian region. Soraya has a track record in leading high-impact projects and strategic initiatives while managing diverse teams and stakeholder relationships. Her expertise spans oncology, cardiovascular disease, and chronic conditions. Soraya studied medicine in Australia, and founded her own consulting firm based in the Asia-Pacific region for more than a decade, she is well-versed in the RWD landscape in the region, as well as HTA processes and market access across global markets.
Expertise
- HEOR and RWE in the Asia-Pacific region
- KOL and multistakeholder management
- RWD use in safety epidemiology
- Publication strategy, abstract, and manuscript development
- Study implementation and project management
- Qualitative studies, community engagement, and patient support programs
Experience
- Co-founded and led a consulting firm supporting global pharmaceutical clients, including Pfizer and Roche, with HEOR studies, medical communications, and observational research across Asia and globally.
- Over 20 years of combined clinical practice, industry, and consulting experience in oncology, cardiovascular disease, chronic illness, and rare diseases, with a focus on evidence generation and data-driven decision-making.